The retailer is partnering with the specialist trader Preloved Vintage Wholesale to sell used clothing in 50 stores, including in Bristol, Birmingham, Edinburgh and Brighton, after a successful trial in its special sustainability outlet in Leeds.
Mel Wilson, head of sustainable sourcing at Asda’s George clothing and homewares brand, said: “We know that sustainable fashion is something that’s really important to our customers and colleagues. They’re passionate about us encouraging everyone in the UK to think about the issues of waste and how we can make fashion and textiles more circular so that we really can reduce the number of garments that go into landfill.”
Asda’s foray into the vintage market, thought to be a first for a UK supermarket, has been spurred by a rise in interest, particularly among young people, in online trading sites such as Depop, eBay and Vinted.
Asos recently said its reclaimed vintage fashion sales had increased by 92%. John Lewis is testing out selling vintage furniture at its Kingston store, and Selfridges has also hosted secondhand concessions. Even this year’s style guide for the Royal Ascot race meeting suggests sourcing outfits from “charity shops, nearly new boutiques, vintage emporiums and resale websites”.
The original full article can be found at theguardian.com
(Photo: Molly Darlington/Reuters)