South Korea: Samsung lauds heir as ‘best salesman’ ahead of graft trial

As Samsung Electronics’ leader Lee Jae-yong readies for a new trial next month, the tech giant has quietly ramped up a public relations campaign touting Lee’s deal-making expertise, including in winning a US$6.6 billion (S$9.03 billion) contract from Verizon.

Lauding the Samsung heir as “the best salesman”, the firm has, over the past year, released a flurry of statements and photos of his visits to its many business sites, showcasing a side of the normally reserved Lee, whose public image has taken a battering over a lengthy bribery scandal.

The mounting legal travails for Lee, which have cast a cloud over the leadership of one of the world’s biggest tech companies, coincide with the reformist drive of President Moon Jae-in, elected three years ago after the impeachment and jailing of his predecessor Park Geun-hye.

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(Photo: Reuters)

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