Persil advert banned for misleading green claims

Unilever countered that the advert showed how its liquid detergent was “kinder” to the planet because it saved energy by cleaning in fast washes and at lower temperatures. It also said it was “kinder” because the product used recycled plastic.

A spokesperson for Unilever told the BBC that is was “disappointed” with the ASA’s result.

“We are committed to making ongoing improvements to all our products to make them more sustainable and will continue to look at how we can share this with our shoppers”, Unilever said.


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