Patagonia: Billionaire boss gives fashion firm away to fight climate change

“The Patagonia label has amassed a cult following due to sustainability moves like guaranteeing its clothes for life and offering reasonably priced repairs.


It is famous for an advert titled “Don’t buy this jacket” asking shoppers to consider costs to the environment. The brand’s website now states: “Earth is now our only shareholder.” Mr Chouinard has always said he “never wanted to be a businessman” A rock climbing fanatic, he started out making metal climbing spikes for himself and his friends to wedge into rocks, before moving into clothing and eventually creating a hugely successful sportswear brand with a cult following.”

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