Europe: How ESG Can Foster Business Growth And Brand Affinity

No longer considered “nice to have,” environmental, social and governance (ESG) initiatives are fast-becoming essential to long-term business strategy and growth. These initiatives not only strive to create corporate transparency while aligning businesses with what’s best for the planet and people, but they also drive brand affinity and consumer trust.

As someone who has witnessed the steady rise of ESG initiatives within the food service and hospitality industries over the past 10 years, I can tell you this: Businesses that don’t take steps now to integrate it into the core of their strategy may face difficult consequences in the not-so-distant future.


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