(Photo: FABRICE COFFRINI/AGENCE FRANCE-PRESSE/GETTY IMAGES)
ZURICH—Ahead of the most significant election in FIFA’s 112-year history, the organization is determined not to let the five presidential candidates get in the way of its message.
In a pair of confidential memos emailed to the five campaigns by the FIFA communications department, which were reviewed by The Wall Street Journal, FIFA pushed the candidates to highlight its reform agenda and steer clear of any specifics surrounding the scandals that have wracked the organization for the past year.
The memos not only laid out talking points for candidates, they provided more than 40 sample questions they might hear in post-election news conferences. To leave nothing to chance, or a slip of the tongue, FIFA also provided sample answers.
The original article can be found at www.wsj.com