Are Xiaomi phones the best? The company apparently said so, and that’s gotten it into hot water, according to a report from China’s Securities Daily. A leaked Beijing Ministry of Industry and Commerce document (pictured below) says that the Ministry will investigate claims that Xiaomi used the term “best” on its website to describe a product, in violation of China’s new ad law.
The new ad law, which went into effect on September 1, sets stricter boundaries for all kinds of advertising, including online ads. Among other things, it prohibits the use of superlatives like “best” in advertisements, with penalties starting at RMB 200,000 (US$31,000) for those found to be in violation.
When contacted by Tech in Asia, Xiaomi declined to comment for this story.
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