After criticizing foreign companies from Apple Inc. to McDonald’s Corp. in past years, China’s powerful state broadcaster has taken aim at Alibaba Group Holding Ltd., ramping up pressure on the e-commerce giant to tackle fake sales on its shopping platforms.
In a two hour, prime-time broadcast Tuesday, China Central Television said faking orders, or “brushing,” as it is called in China, remains widespread on Alibaba’s largest shopping platform, Taobao. The practice–which involves sellers paying people to place fake orders–pads vendors’ sales figures and boosts their standing on online marketplaces.
An Alibaba spokesman said the problem plagues e-commerce sites globally and that Alibaba “is continually upgrading our technology to better detect and identify these practices.”
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