The 2020s may mark the beginning of a fundamental shift for corporations: from pure profit maximization to a new approach to growth—one that gives due weight to the health of society and the planet. As organizations embrace this dual mission of profitability and sustainability, efforts to mitigate climate change are at the top of the agenda.
Sustainability has already become an integral part of business decision making: consumers and corporate purchasers increasingly consider carbon footprints when they make buying and investment decisions. That gives companies significant market opportunities to differentiate themselves through low- or zero-carbon offerings.
This article was originally posted on McKinsey.com