British Cycling’s Shell partnership sparks greenwashing accusations

British Cycling has faced criticism from environmental groups after announcing an eight-year partnership with energy company Shell UK. The governing body said the deal, which begins this month and runs until the end of 2030, will accelerate its path towards net zero, but the announcement sparked a torrent of complaints from members on social media, with many saying they would cancel their subscriptions.

At a time when sustainability within cycling has become a huge talking point, British Cycling’s decision to partner with a major oil and gas producer, whose record on environmental issues has been repeatedly criticised, was labelled ‘greenwashing’. Friends of the Earth energy campaigner Jamie Peters said: “Cycling is the epitome of environmentally friendly travel. It’s deeply disappointing that UK Cycling could think it’s appropriate to partner with a fossil fuel giant.

 

This article was originally posted on sportspromedia.com

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