“As consumers become increasingly interested in purchasing sustainable products, there are growing concerns that some businesses are falsely promoting their environmental or green credentials. Misleading claims about products or services undermine consumer trust and confidence in the market,” said ACCC deputy chair Delia Rickard.
Rickard announced the ACCC would begin a crackdown on greenwashing several weeks ago, warning that broad terms such as “environmentally friendly”, “green” or “sustainable” need to be backed up by businesses. Where the ACCC has concerns, they will be asking businesses for evidence to substantiate their claims.
This article was originally posted on smh.com.au